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Orthodontic practices sell to two people at once: the parent who pays and the teen who has to wear the braces, plus a growing number of adults deciding for themselves. Referral streams from general dentists are thinner than they were, as more GPs offer aligners in-house. We build orthodontic marketing that fills the consult calendar directly and measures success in starts.
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For younger patients the parent books and pays, but the teen shapes the choice. Adult patients decide alone and care more about discretion and convenience.
Campaigns and creative are split by audience, because the same ad rarely works for a parent and an adult patient.
Many general dentists now offer clear aligners themselves, which means fewer referrals reaching the orthodontist. Practices that relied on referrals often feel it first as a quiet consult calendar.
Direct-to-patient marketing replaces the gap, while referral relationships are still protected.
Free consults are standard, so the number that matters is how many consults become starts. That depends on the treatment coordinator, the payment options and how quickly the practice follows up.
We track consults and starts separately, so it is clear whether the problem is lead volume or conversion.
Demand clusters around summer and back-to-school, when families plan treatment around the calendar. Adult demand is steadier and less seasonal.
Budgets follow those peaks for family campaigns and hold steady for adult ones.
Built on our dental Google Ads, dental SEO and Facebook Ads work, adapted for this kind of practice.
Separate Google Ads and Meta campaigns for parents of younger patients and for adults, each with its own message and landing page.
Braces or clear aligners for your teen? Free consult this month, with the full treatment plan and monthly options before you commit.
Pages that make booking the free consult simple, with payment plans and insurance information visible.
Location-level campaigns and Google Business Profiles for practices with more than one office.
Consults and starts imported back into Google Ads, so bidding optimises toward patients who begin treatment.
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Google Business Profile, reviews and location pages for each practice location.
Messaging that grows direct patients without undercutting the general dentists who still refer.
A three-location practice in Columbus with a dormant ad account, rebuilt from scratch. It produced 317 patient leads in its first ten weeks at $19.74 each.
Book Your Free Exam CallRead the full case study →
A cosmetic-led practice paying $83.59 per enquiry. Rebuilt around procedure intent with the wasted search terms cut, cost per enquiry fell to $10.39 while volume rose from 15 to 423.
Book Your Free Exam CallRead the full case study →Thirty minutes to understand your practice, goals and gaps. No pitch, just honest diagnosis.
We audit your account, rankings and competitors, then deliver a roadmap.
Campaigns built, tracking installed, creative ready. You stay focused on patients.
Live within fourteen days. Ongoing optimisation compounds every month.
Abdullah led our SEO, Google Ads, Facebook Ads, and website CRO strategy, and the difference was clear. Our campaigns became more focused and our website converted better.
Abdullah led our digital strategy across Google Ads, Facebook Ads, SEO, and website CRO. The campaigns became far more efficient and we started generating significantly more qualified patient enquiries.
Abdullah took control of our Google and Facebook campaigns, SEO, and website conversion strategy. His attention to detail and constant optimization made a huge difference.
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I'm Abdullah Asim. Over ten years building patient pipelines for dental practices, and a firm that takes on a limited number at a time — partly for attention, partly because we will not run ads for two practices competing for the same catchment.
Still have one that isn't here? Ask it on the call — it's thirty minutes and there's no pitch deck.
Starts. Leads and consults are useful early signals, but the number that pays the practice is how many patients begin treatment. We track each stage separately so you can see where patients drop out.
Yes. Our daily DENTAL & bracesbar engagement covers three locations in Columbus, each with its own campaign structure and reporting.
Usually, yes. The audiences overlap less than you might expect: braces campaigns lean toward parents and younger patients, aligner campaigns toward adults.
Not if it is done carefully. We avoid messaging that positions the practice against general dentists, and we keep referral relationships in mind when choosing what to promote.
We also build dental implant marketing, Invisalign marketing, periodontist marketing, DSO marketing, and run campaigns in 12 US markets.
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