Followers do not fill chairs. As a dental social media agency working with practices exclusively, we diagnose how patients actually judge your practice online, then build the content, community management, and paid social that turns a scroll into a booked appointment.
Rx: Treatment-led content, daily community management, and paid amplification. Run monthly, not in bursts.
We are proud to be recognized for delivering marketing that helps dental practices grow. Our commitment to creative quality, measurable results, and exceptional client service has earned us industry recognition and the trust of dental professionals across the country.
Google Partner
Meta Business
SEMrush Agency
HubSpot Gold
Webflow PartnerA neglected profile is not neutral. It sits there telling every prospective patient a story about your practice, and usually the wrong one. Here is what that looks like from the patient's side of the screen.
Patients ask about pricing, insurance, and Saturday availability in DMs. The ones nobody answers go to the practice that replies.
A dormant feed reads as a closed practice. It is the first thing a patient checks after finding you on Google.
Views look fine until you check what happened next. Content nobody saves or sends to a friend is not doing any work for you.
Interested patients hit a dead end at the exact moment they were ready to act.
Three posts in one week, then nothing for a month. Inconsistent posting is the single most common reason dental accounts stall.
Instagram and TikTok are search engines now. Patients type "invisalign near me" into them, and someone else comes up.
Tagged stories and reviews are free content with built-in trust. Most practices never reshare a single one.
Search gets you found. Social decides whether you get chosen. By the time a patient lands on your Instagram or Facebook page, they have already narrowed it to two or three practices, and they are looking for a reason to rule one out.
Dentistry is unusual here. A patient is not comparing prices on a product, they are deciding whether to let a stranger work on their face. What they are actually scanning for is evidence: does this team look competent, does the office look clean and current, do real patients seem happy, and is the work they show the standard I want.
That is why a practice with a thin feed loses to one with an active one even when the clinical care is identical. Social is where clinical credibility becomes visible to someone who cannot read a chart.
See If You Qualify for a Free AuditEvery engagement runs on a published calendar, so you know what is going out, when, and why. Nothing gets posted because somebody needed to post something.
The posts themselves, shot or designed to your brand and written to sell a treatment, not fill a slot.
The part most agencies quietly skip. Every comment answered, every DM triaged toward a booking.
Meta and TikTok campaigns that put your best-performing content in front of people who are not following you yet.
Turning the goodwill you already have into content, and making sure new patients see it.
Being on all of them badly is worse than being on two of them properly. We pick the platforms that match the treatments you want to fill your schedule with.
The default place patients go to check whether your work is any good. Before and afters, team faces, and office atmosphere carry the most weight here.
Still where most families over 40 sit, and where local recommendation posts happen. Also the strongest paid platform for a defined radius around your office.
Reaches people who were not looking for a dentist at all. Procedure explainers and myth-busting travel furthest, and younger cosmetic patients start here.
The longest shelf life of any short-form platform. A clear answer to a common patient question keeps getting served months after you post it.
The one posting surface that directly supports your map pack presence. Most practices ignore it entirely, which makes it the easiest advantage to take.
Patients now type "dentist near me" straight into Instagram and TikTok. Profile names, bios, and captions decide whether you surface, and almost no practice optimises for it.
Every practice we work with runs the same content mix, tuned to the treatments it wants more of. Here is the shape of it.
Before & After
Meet the Team
Procedure Explainer
Patient Review
Insurance FAQ
Behind the Scenes
Treatment Spotlight
Office Culture
Community EventBefore and afters, case walkthroughs, and results. This is what converts a browser into an enquiry, and it is the content practices are most nervous about producing.
Plain answers to the questions patients are too embarrassed to ask in the chair. Costs, pain, recovery time, insurance.
The team, the office, the culture. Nobody books a building. They book a person they think they will like.
Reviews, patient tags, and community presence, reshaped into content instead of left sitting on Google.
Before anyone posts anything, a group has to decide what lives on one brand account and what belongs to each office. Get this wrong and every location fights for the same attention.
One feed tries to speak to three neighbourhoods at once. Nothing feels local, no office builds its own following, and the paid targeting has no clean boundary to work with.
Each office gets its own account, its own local content and reviews, and its own paid radius. Templates, tone, and approvals stay central so the group still looks like one brand.
The practical rule: anything a patient would recognise as their office, the team, the waiting room, the local event, belongs on the local account. Anything about the group as an employer or a brand belongs at the top. We set that split during onboarding so nobody is guessing which account a post should go on six months in.
The first month is mostly setup and shooting. Output ramps as the content library builds, which is why judging social on week three is like judging a filling before the anaesthetic wears off.
Social is the channel most polluted by numbers that look impressive and mean nothing. A practice can double its followers and book zero extra patients. Here is what sits on our reports, and what does not.
Worth glancing at. Worth nothing on their own, because none of them tell you whether a patient took an action.
Every one of these traces back to a person who did something. We tie them to the post and platform that earned them.
If an agency cannot tell you which post produced a booking, they are not measuring social, they are describing it. We connect enquiries back through to your booking system so the monthly report ends with a number your practice manager recognises.
Both engagements below are Google Ads. Figures come from the named accounts over the reporting windows shown, published with client permission.
A three-location practice in Columbus with a dormant ad account, rebuilt from scratch. It produced 317 patient leads in its first ten weeks at $19.74 each.
Book Your Free Social AuditPatient photos are the best-performing content you have and the fastest way to a complaint. Every practice we work with runs on the same release and review process before anything goes live.
Signed, specific to social media use, and stored with the patient record. A verbal yes in the chair is not a release.
Names, treatment history, and appointment details stay off the post, including in replies to comments where it is easiest to slip.
No smoothing, no whitening in post-production. Retouched results are a misrepresentation claim waiting to happen.
Every caption that makes a treatment claim goes to you for sign-off before scheduling. We write it, you approve it.
A patient tagging you is not permission to repost. We request and log it every time.
Replying to a negative review by explaining what happened at the appointment is the most common disclosure mistake in dentistry.
If a patient changes their mind, the content comes down across every platform and the archive on request.
This is not legal advice, and your own compliance counsel has the final word. It is the working standard we hold every post to.
Plenty of agencies will take on a dental account. Very few work with dental practices exclusively, and the difference shows up in the parts of the job that are specific to healthcare.
| Feature | US | General Agency |
|---|---|---|
| Dental-only focus | ✓ | ✗ |
| Patient photo consent workflow | ✓ | ✗ |
| Clinically reviewed captions | ✓ | ✗ |
| Content mapped to treatments you want to fill | ✓ | ✗ |
| DMs answered and routed to your front desk | ✓ | Extra cost |
| Per-location account architecture | ✓ | ✗ |
| Reporting tied to booked consults | ✓ | ✗ |
| Paid social run in-house, not subcontracted | ✓ | Partial |
A single-location practice that needs a presence has different needs than a group running paid social across four offices. Every package scales with you.
For a practice that needs a consistent, credible feed running without anyone on staff owning it.
For a practice that wants social to actively produce enquiries, not just exist.
For DSOs and multi-office groups that need every location running its own community.
It is the ongoing work of building and running a dental practice's presence on platforms like Instagram, Facebook, TikTok, and YouTube: producing the content, replying to comments and messages, running paid campaigns, and turning patient goodwill into visible social proof. Done properly it is a patient acquisition channel, not a brand exercise.
It depends on how many platforms you want covered, whether you need video production, whether DMs are managed, and how many locations are involved. Paid social budget sits on top of management fees and goes directly to the platforms. We scope every engagement after an audit so you are paying for the work your practice actually needs.
Paid social can produce enquiries within the first few weeks. Organic takes longer, usually three to six months before it is contributing consistently, because it depends on building a content library and an audience that trusts you. Any agency promising organic results in 30 days is selling you follower growth, not patients.
For most practices, Instagram and Facebook first, plus Google Business Profile posts because they feed directly into your local search visibility. TikTok and YouTube Shorts are worth adding if you want cosmetic or orthodontic cases, where discovery matters more than local reach. Two platforms run properly beat five run badly.
We create it. For practices in our coverage area that includes on-site shoot days. Everywhere else we send a capture guide and a shot list so your team can film short clips on a phone in a few minutes, and we handle the editing, graphics, captions, and scheduling from there.
Yes, with a signed release specific to social media use, no identifying details in the caption, and no retouching beyond lighting correction. We run every patient-facing post through a fixed consent checklist before it is scheduled. Your own compliance counsel always has the final say.
Yes, and they work best together. Organic content proves the practice is credible, paid puts your best-performing pieces in front of people who have never heard of you. If you are also running search campaigns, our dental Google Ads work shares the same tracking setup so leads are not double counted.
Ask three things. Can they show you dental work specifically, not just healthcare. Do they handle DMs and comments, or only publish posts. And can they tell you how many enquiries and booked consults social produced last month. Most dental social media marketing companies will only answer the first one, and the third is the one that decides whether the retainer is worth it.
Yes. We set up the account architecture first, deciding what lives on a group brand account and what belongs to each office, then run local content and geo-split paid budgets per site. Every location builds its own community while the group keeps one consistent brand system.
SEO gets you found by patients who are already searching for a dentist. Social decides whether they choose you once they have found you, and reaches people who were not searching at all. They feed each other: reviews and brand searches driven by social support your rankings, and our dental SEO services page covers that side in full.
Get a free audit of your profiles, content, and competitors: no obligation, just a clear read on what is costing you patients right now.