Legal

Privacy Policy

This policy explains what information Dental Marketing Firm collects, why we collect it, who we share it with, and the choices you have. We have written it in plain language wherever possible.

Effective dateAugust 6, 2026
Last updatedSeptember 4, 2026

1. Who we are

Dental Marketing Firm ("we," "us," or "our") is a marketing agency working exclusively with dental practices. We provide search engine optimization, paid advertising, website design, and related marketing services. Dental Marketing Firm is a trading name of Silicon Crest Technology, LLC.

This policy applies to thedentalmarketingfirm.com and to the marketing services we provide to our clients. It does not apply to the websites of our clients or to any third-party site we link to, each of which operates under its own privacy policy.

Legal entity: Silicon Crest Technology, LLC

Address: 3925 W North Ave, Chicago, IL 60647

2. Information we collect

Information you give us directly

When you fill in a form, book a call, subscribe to something, or email us, we collect what you choose to send. That typically includes:

  • Name, email address, and phone number
  • Practice name, role, location, and website address
  • Details about your current marketing, budget range, and goals
  • Anything else you include in a message or on a call

Information collected automatically

When you visit our site, our servers and analytics tools record technical details, including:

  • IP address and approximate location derived from it
  • Browser type, operating system, and device type
  • Pages viewed, time on page, scroll depth, and clicks
  • The page or advertisement that referred you
  • Search terms and campaign parameters attached to the link you arrived through

Information from other sources

We may receive information about you from advertising platforms, analytics providers, call tracking services, business directories, and publicly available sources. We combine this with the information above to understand how our marketing performs.

3. Cookies and tracking technologies

We use cookies and similar technologies such as pixels, tags, local storage, and session recording tools. These fall into a few groups:

  • Strictly necessary. Required for the site to load and function. These cannot be switched off through our site.
  • Performance and analytics. Help us understand which pages get read, where visitors drop off, and which content performs.
  • Advertising. Used to measure ad performance, attribute conversions to the campaign that produced them, and show relevant ads to people who have visited our site.
  • Functional. Remember preferences so you do not have to set them again.

Most browsers let you block or delete cookies through their settings. Blocking some categories may cause parts of the site to stop working correctly.

4. Advertising and analytics

Running paid advertising is a core part of what we do, so our own site uses the same measurement tools we use for clients. Depending on the page, these may include:

  • Google Analytics for traffic and behavior reporting
  • Google Ads conversion tracking, which uses a click identifier (GCLID) to connect a form fill or phone call back to the ad that produced it
  • Meta Pixel and similar social advertising tags
  • Call tracking services that assign phone numbers to campaigns and may record or transcribe calls where permitted by law

About recorded calls. If we record or transcribe calls, we tell you at the start of the call and you can ask us not to. Recording laws vary by state, and we follow the stricter rule where two-party consent applies. Illinois, where we are based, is a two-party consent state.

These providers act as independent parties for some of this processing and set their own cookies. You can review Google's advertising controls and Meta's ad preferences directly through those companies.

5. How we use information

We use the information described above to:

  • Respond to enquiries and schedule consultations
  • Deliver, support, and improve the services a client has engaged us for
  • Measure which marketing channels and messages actually produce results
  • Send updates, resources, and offers where you have asked to hear from us or where permitted by law
  • Detect and prevent fraud, spam, and abuse
  • Meet our legal, tax, and accounting obligations

We do not sell personal information for money. Some sharing with advertising partners may qualify as a "sale" or "sharing" under certain state privacy laws, and section 9 explains how to opt out.

6. How we share information

We share information only in these situations:

  • Service providers. Hosting, email, CRM, analytics, advertising, call tracking, scheduling, and payment providers who process information on our instructions.
  • Clients. Where we generate a lead on behalf of a client practice, we pass that enquiry to them so they can follow up.
  • Professional advisers. Lawyers, accountants, and insurers where necessary.
  • Legal requirements. Where we are required to disclose by law, court order, or valid governmental request, or to protect our rights and the safety of others.
  • Business transfers. If we are involved in a merger, acquisition, or sale of assets, information may transfer as part of that transaction.

7. Information we handle for clients

When we work with a dental practice, that practice controls the patient information involved and we act on their instructions. We are not the owner of that data. Requests from patients about their own records should go to the practice directly.

Health information. Dental practices are covered entities under HIPAA. Where our work gives us access to protected health information, we operate under a Business Associate Agreement with that practice and apply the safeguards it requires.

We do not use protected health information for advertising targeting, and we configure tracking on client websites to avoid transmitting it to advertising platforms.

8. How long we keep information

We keep information for as long as we need it for the purpose it was collected, and then for any additional period required by law or by our contracts. In practice:

  • Enquiries that do not become engagements are typically kept for 24 months
  • Client records are kept for the length of the engagement plus 7 years
  • Analytics and advertising data follow the retention settings of the platform holding it

9. Your privacy rights

Depending on where you live, you may have some or all of the following rights:

  • Access a copy of the personal information we hold about you
  • Correct information that is inaccurate or incomplete
  • Delete information, subject to legal exceptions
  • Opt out of targeted advertising and of the sale or sharing of personal information
  • Limit the use of sensitive personal information
  • Object to or restrict certain processing
  • Receive your information in a portable format
  • Withdraw consent where processing is based on consent
  • Be free from discrimination for exercising any of these rights

To make a request, email us using the details in section 16. We will verify your identity before acting, and we will respond within the timeframe the applicable law requires. If we decline a request you may appeal by replying to our response.

If you are in the European Economic Area or the United Kingdom, you also have the right to complain to your local data protection authority.

10. Opt-out signals

We recognize the Global Privacy Control signal. If your browser or extension sends one, we treat it as a request to opt out of targeted advertising and of the sale or sharing of personal information for that browser. Because the signal is tied to a browser rather than to a person, you will need to send it from each browser and device you use.

11. Security

We use administrative, technical, and physical safeguards designed to protect information, including encryption in transit, access controls, and multi-factor authentication on the systems that hold client data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

If you believe your interaction with us is no longer secure, contact us immediately using the details below.

12. International transfers

We are based in the United States and our service providers may process information in the United States and other countries. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on appropriate safeguards such as Standard Contractual Clauses.

13. Children's privacy

Our website and services are directed at dental practices and other businesses, not at children. We do not knowingly collect personal information from anyone under 16 through this site. If you believe a child has provided us information, contact us and we will delete it.

Where we run marketing for a practice that treats children, any patient information involved is handled by the practice under section 7 rather than through this site.

14. Third-party links

Our site links to other websites, including client sites, scheduling tools, and social platforms. We do not control those sites and are not responsible for their content or their privacy practices. Read their policies before providing information.

15. Changes to this policy

We update this policy when our practices change or when the law requires it. The effective date at the top shows the current version. If a change is significant we will make it obvious on the site, and where required we will ask for your consent.

16. How to contact us

Questions about this policy, or want to make a privacy request?

Email: asim@thedentalmarketingfirm.com

Phone: (773) 867-5593

Entity: Silicon Crest Technology, LLC, 3925 W North Ave, Chicago, IL 60647