These terms govern your use of this website and the marketing services we provide. We have kept them as plain as the subject allows, and we have not hidden anything important in the middle.
Dental Marketing Firm ("we," "us," or "our") is a marketing agency working exclusively with dental practices. Dental Marketing Firm is a trading name of Silicon Crest Technology, LLC, a limited liability company registered in Illinois.
"You" means the person using this website, and where a services agreement is in place, the practice or organization that has engaged us.
Legal entity: Silicon Crest Technology, LLC
Address: 3925 W North Ave, Chicago, IL 60647
By using this website, submitting a form, booking a call, or engaging us for services, you accept these terms. If you do not accept them, please do not use the site or engage us.
If you accept on behalf of a practice or company, you confirm you are authorized to bind that organization.
You may read, print, and share our pages for your own business purposes. You may not:
All content on this site, including text, design, graphics, and code, belongs to us or our licensors and is protected by copyright and other intellectual property laws.
Nothing on this website is an offer capable of acceptance. Descriptions of services, packages, and approaches are illustrative. The services we actually provide to you are defined in a separate written proposal, statement of work, or services agreement signed by both parties.
Where that agreement conflicts with these terms, the signed agreement takes precedence for the matters it covers.
Unless your agreement states a fixed term, engagements run month to month. Either party may cancel by giving at least 10 days’ written notice before the contract renews.
Fees already paid for a period in progress are not refundable, because the work for that period has been scheduled and in most cases performed. Advertising spend already committed to a platform cannot be recovered by us on your behalf.
On leaving early. Paid advertising and SEO both require time before performance stabilizes. Cancelling during that period means paying for the setup without collecting the benefit. We will always tell you honestly where an account is in that cycle.
Our work depends on your cooperation. You agree to provide, within a reasonable time:
Where delays in the above hold up delivery, timelines shift accordingly and fees remain payable.
We work through platforms we do not control, including Google, Meta, and various analytics, call tracking, and scheduling tools. Their policies, pricing, features, and approval decisions can change without notice, and accounts can be restricted or suspended by the platform.
We are not responsible for platform outages, policy changes, ad disapprovals, or account suspensions that are outside our control. We will work with you to resolve them.
Except for the growth guarantee set out below, we do not guarantee specific rankings, traffic volumes, lead counts, cost per lead, appointment numbers, or revenue. Any figures shown on this site, discussed in a proposal, or presented as a case study describe past work or illustrative modeling. They are not a promise of your results.
Marketing outcomes depend on factors including your market, competition, pricing, reputation, website, and how quickly your team follows up on enquiries. Several of those sit entirely with you.
If your practice does not achieve measurable growth within 90 days of campaigns going live, we continue working without charging our management fee until it does.
Measurable growth means an increase in new patient enquiries, counted as tracked form submissions and tracked inbound calls attributable to the campaigns we manage, measured across the 90 days following launch against the 90 days immediately before launch.
The guarantee applies where all of the following are true:
What the waiver covers. We waive our management fee only. Advertising spend, third-party tools, and subscriptions remain payable by you, because those are paid to platforms and vendors rather than to us.
The waiver continues until measurable growth is achieved or until either party ends the engagement under section 6, whichever comes first.
Advertising accounts, analytics properties, tracking pixels, and business profiles created for you are yours. You retain ownership and administrative access during and after our engagement, and we will not hold historical account data hostage.
Deliverables such as page copy, creative assets, and campaign structures transfer to you once the invoice covering them is paid in full. We keep ownership of our own underlying methods, templates, frameworks, and internal tooling, and we may reuse them with other clients.
We may reference our work with you in a portfolio or case study in general terms. If you would rather we did not name you, tell us and we will not.
Each party will keep the other’s non-public business information confidential and use it only to perform the engagement. This does not apply to information that is already public, was known before disclosure, is independently developed, or must be disclosed by law.
Dental advertising is subject to rules that go beyond ordinary marketing, including advertising platform health policies, state dental board restrictions on claims and testimonials, and federal rules on health information.
Protected health information. Where an engagement gives us access to protected health information, we operate under a Business Associate Agreement and configure tracking to avoid transmitting that information to advertising platforms.
Our handling of personal information is described in our Privacy Policy, which forms part of these terms. Where we process personal information on your behalf, we do so on your documented instructions.
We do not run competing paid search campaigns for two practices bidding against each other in the same local market, because doing so raises costs for both and makes it impossible to represent either fairly. The scope of any market exclusivity that applies to you is set out in your agreement.
We warrant that we will perform our services with reasonable skill and care, in a professional manner, and in line with the agreed scope.
Beyond that, and beyond the growth guarantee in section 9, this website and its content are provided "as is." To the fullest extent permitted by law, we disclaim all other warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the site will be uninterrupted or error free.
To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or loss of goodwill, even if advised of the possibility.
Our total aggregate liability arising out of or relating to the services is limited to the management fees you paid us in the 3 months immediately before the event giving rise to the claim. This limit does not apply to liability that cannot be limited by law, or to either party’s breach of confidentiality obligations.
You agree to indemnify us against claims, losses, and reasonable legal costs arising from material you supplied or approved for publication, from clinical or pricing claims you asked us to make, from your failure to obtain necessary patient consents, or from your breach of these terms.
These terms are governed by the laws of the State of Illinois, without regard to conflict of law principles. The state and federal courts located in Cook County, Illinois have exclusive jurisdiction, and both parties consent to that jurisdiction.
Before starting proceedings, both parties agree to attempt in good faith to resolve any dispute by discussion for at least 30 days after written notice.
We may update these terms as our services or the law change. The effective date at the top shows the current version. Changes apply from the date they are posted. Where a change materially affects an active engagement, we will tell you directly.
Questions about these terms?
Email: asim@thedentalmarketingfirm.com
Phone: (773) 867-5593
Entity: Silicon Crest Technology, LLC, 3925 W North Ave, Chicago, IL 60647
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