Most dental marketing agencies only share a price after a sales call. We publish ours. There are three ways to work with us: a one-time setup and handover, a fully managed monthly Growth Program, or a single service.
How much does The Dental Marketing Firm charge? A one-time Setup & Handover package is $1,500. The fully managed Growth Program is $4,000 a month. Single services, such as Google Ads management or dental SEO, are quoted after a free audit.
Monthly plans are month-to-month, with no setup fee, no long-term contract and no required minimum ad spend. Ad spend is paid directly to Google or Meta and is not part of our fee.
For practices that want to run their own marketing, with a professional build to start from.
No monthly fee. Ad spend separate.
For practices that want us to run everything and report the cost of each new patient.
Month-to-month. No setup fee. Ad spend separate.
For practices that need help with one channel, or already have the rest covered.
Month-to-month. No setup fee.
The $1,500 package is a one-off project for practices that will manage campaigns in-house. It is not a setup fee: our monthly plans have none.
Our fee is only part of the budget. Ad spend goes straight to Google and Meta. There is no required minimum, but these are the starting budgets we recommend so campaigns have enough data to work.
| Growth Program management fee | $4,000 / month |
| Google Ads spend (recommended starting budget, paid to Google) | $3,000+ / month |
| Meta ads spend (recommended starting budget, paid to Meta) | $1,500+ / month |
| Typical starting total | $8,500+ / month |
For national benchmarks on agency fees, cost per lead and cost per new patient, see our dental marketing cost guide, which includes a calculator.
You have someone in-house who can run campaigns day to day, and you want them built properly with tracking from the start.
You want new patients from every channel without managing it yourself, and you want to see what each new patient costs.
One channel is the gap, for example Google Ads with no SEO help needed, or a new website.
Not sure which option fits? The free audit shows where your practice is losing patients, and we will recommend the smallest option that fixes it.
Agency management fees nationally often run from about $1,000 to several thousand dollars a month, plus ad spend. Our fully managed Growth Program is $4,000 a month, our one-time Setup & Handover package is $1,500, and single services are quoted after a free audit.
No. Monthly plans have no setup or onboarding fee. The $1,500 Setup & Handover package is a separate one-time project for practices that will run campaigns themselves.
A Google Ads account audit and campaign build with conversion tracking, Facebook and Instagram ads setup, on-site SEO fixes, a one-time Google Business Profile optimisation, and guidance after handover while your team takes over.
No. Ad spend is paid directly to Google and Meta. We recommend starting at $3,000 or more a month on Google Ads and $1,500 or more on Meta, so a typical starting total is about $8,500 a month.
No. Monthly plans are month-to-month and you can cancel at any time. 90% of our clients stay without a contract. See our month-to-month terms.
Yes. If you start with a build your team runs and later decide you would rather not manage it in-house, we can take it over on a monthly plan.
Some do, usually by charging per lead or per booked appointment. We don't, and we would rather say why than dress it up. A per-lead fee rewards the agency for volume, not for patients who actually show up and accept treatment, and it often means the agency owns the ad account and the data.
Instead, The Dental Marketing Firm keeps fees flat and published, and ties the accountability to results: we report the cost of every booked patient by channel each month, review every channel at 90 days, and work month-to-month, so you can leave the moment the numbers stop working. As an omnichannel agency focused exclusively on dentists, we measure Google Ads, Meta ads, SEO and your Business Profile against the same number.
| Model | How you pay | What to watch for |
|---|---|---|
| Pay per lead | A fee for every call or form | Low-quality or duplicate leads, and who owns the accounts |
| Pay per appointment | A fee for every booking | How a booking is defined, and no-shows |
| Flat monthly fee, long contract | A fixed fee for 6 to 12 months | Paying for months that are not producing patients |
| Flat fee, month-to-month (ours) | A published fee you can stop any month | Ask for cost per booked patient in writing, every month |
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