Many dental marketing agencies ask for a 6- or 12-month commitment before they start. We do not. Every engagement with The Dental Marketing Firm is month-to-month, with no setup fee and no required minimum ad spend. If the work stops producing booked patients, you can cancel.
A long contract protects the agency during the months when results are slow to show. That is understandable for SEO, which takes six months or more to compound. But it also means a practice can keep paying for work that is not producing patients, with no way out until the term ends.
We would rather earn the next month. So we sequence the work to show value early: paid search typically goes live within 14 days, we report the cost of a booked patient by channel every month, and every channel gets a 90-day review where we decide together whether to keep it, change it or cut it.
Terms vary by agency, so ask any firm you are considering for each of these in writing.
| Term | Common elsewhere | The Dental Marketing Firm |
|---|---|---|
| Contract length | 6 to 12 months | Month-to-month |
| Leaving early | Early termination fee or remaining months owed | Cancel any time |
| Setup or onboarding fee | Often charged up front | None |
| Minimum ad spend | Often required | None required. We recommend $3,000+ a month on Google Ads and $1,500+ on Meta |
| What gets reported | Clicks, impressions, rankings | Cost per booked patient, by channel |
| Website builds | Separate project fee | Can be bundled into one monthly retainer with other services |
Procedure-level campaigns, call tracking and reporting by booked patient. Dental Google Ads
Google Business Profile, service pages and local SEO that compounds over time. Dental SEO services
Meta campaigns built around consults and bookings, not likes. Dental Facebook Ads
Content, community management and reputation for dental practices. Dental social media
Marketing for orthodontists, Invisalign providers, implant practices and periodontists.
Location-level campaigns and reporting by office. DSO marketing
A three-location practice with a dormant ad account, rebuilt from scratch: 317 patient leads at $19.74 each in the first ten weeks. Read the case study
Rebuilding Google Ads around what patients actually search for took the cost of a patient enquiry from $83.59 to $10.39. Read the case study
If your question is not here, ask it on the call or send it through the form below.
No. Every engagement is month-to-month and you can cancel at any time. We keep clients by producing booked patients, not by locking them into an agreement.
No. There is no setup fee and no onboarding fee. You pay the monthly management fee, and ad spend goes directly to Google or Meta.
There is no required minimum. To give campaigns enough data to work, we recommend starting at $3,000 or more a month on Google Ads and $1,500 or more a month on Meta.
Yes. For practices using more than one service, a website build can be bundled into a single monthly retainer instead of a separate up-front project fee.
Paid search is typically live within 14 days, with a meaningful change in calls inside the first 30 to 60 days. SEO compounds over three to six months. You get a monthly report on the cost of a booked patient by channel, and each channel is reviewed every 90 days.
Because the decision to keep investing should be yours, based on what you can see. We sequence the work so the faster channels show results first and the slower ones are measured against clear milestones rather than a contract term.
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