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We know this market from the inside: daily DENTAL & bracesbar, a three-location Columbus practice we launched from a dormant ad account, produced 317 patient leads at $19.74 each in its first ten weeks. We are a dental marketing agency working with dentists exclusively, and we audit before we spend.
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ClutchTop DevelopersMost of our location pages describe how we would approach a market. This one describes a market we have built in, across three locations, from an account with no history.
The campaign produced 317 patient enquiries in ten weeks at $19.74 each. The case study is on this site with the reporting window and the account named.
A student and staff population of that size produces constant new-patient churn, a strong academic-calendar rhythm and heavy price sensitivity in the campus catchment.
Campus-area campaigns need value-led copy and a budget that follows the academic year rather than the calendar year.
Columbus patients compare more and convert on clarity rather than urgency. Offer-led creative underperforms relative to transparent pricing and insurance acceptance.
This is a market where saying what something costs beats implying it is discounted.
Dublin, Powell, Westerville and New Albany hold the affluent family and cosmetic demand, while the city core skews younger and more insurance-driven.
We split the build between the ring and the core, because the two convert on entirely different messages.
Pick a part of the metro and the strategy changes with it. Same agency, different build.
Young professional and dense, with strong aligner and new-patient demand.
Ohio State population. Very high churn, price-aware, academic-calendar driven.
Affluent suburban families with strong employer PPO coverage and high case value.
Established affluent families with long tenure and strong word of mouth.
Established, community-minded and independent-leaning.
Growing suburban families, more value-conscious than the north ring.
Our dental SEO work puts Google Business Profile first and the website second. In a market as competitive as Columbus, the local pack takes most of the clicks, and the signals that move it are not the signals that move organic rankings. We work both, in that order.
Our dental Google Ads are structured by procedure, not by "dentist near me". Implants, Invisalign, emergency and new-patient exams each get their own campaign, budget and landing page, because they convert on different timelines and carry different margins.
Our dental Facebook Ads chase demand rather than wait for it. Google catches the patient already searching; Meta reaches the one who has been putting off a crooked smile for three years. That means creative that stops the scroll and offers worth clicking, not boosted posts.
Missing teeth changing how you eat? We place same-day implants in one visit. Free consultation this month for patients in the area.
Every campaign above lands somewhere, and that page decides whether the spend was worth it. We build fast, mobile-first practice sites with the booking path as the primary concern — not an afterthought bolted on beneath a photo carousel.
The most common problem we find is not the ads. It is calls that ring out. Before we recommend spending more, we review what happens to the calls a practice already gets.
A lead is not revenue until it is in the chair. Revenue from each Google click is matched back using the GCLID and imported into your account, so campaigns optimise toward booked patients.
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A three-location practice in Columbus with a dormant ad account, rebuilt from scratch. It produced 317 patient leads in its first ten weeks at $19.74 each.
Book Your Free Exam CallRead the full case study →
A cosmetic-led practice paying $83.59 per enquiry. Rebuilt around procedure intent with the wasted search terms cut, cost per enquiry fell to $10.39 while volume rose from 15 to 423.
Book Your Free Exam CallRead the full case study →Thirty minutes to understand your practice, goals and gaps. No pitch, just honest diagnosis.
We audit rankings, competitors and market position across your real catchment, then deliver a roadmap.
Campaigns built, tracking installed, creative ready. You stay focused on patients.
Live within fourteen days. Ongoing optimisation compounds every month.
Abdullah led our digital strategy across Google Ads, Facebook Ads, SEO, and website CRO. The campaigns became far more efficient and we started generating significantly more qualified patient enquiries.
Abdullah took control of our Google and Facebook campaigns, SEO, and website conversion strategy. His attention to detail and constant optimization made a huge difference.
Abdullah led our SEO, Google Ads, Facebook Ads, and website CRO strategy, and the difference was clear. Our campaigns became more focused and our website converted better.
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I'm Abdullah Asim. Over ten years building patient pipelines for dental practices, and a firm that takes on a limited number at a time — partly for attention, partly because we will not run ads for two practices competing for the same catchment.
A dental marketing agency serving practices across Columbus, Dublin, Westerville, Powell and Hilliard. Book a free exam call and we'll look at your account before we say anything about it.
Talk to a dental marketing company that works with dentists and nobody else.
Still have one that isn't here? Ask it on the call — it's thirty minutes and there's no pitch deck.
Most practices invest between $2,000 and $6,000 a month in management fees plus ad spend. Columbus is one of the cheapest markets we work in on a cost-per-click basis. The bracesbar campaign referenced above ran at $19.74 per patient enquiry across three locations, which would be difficult to reproduce in a coastal metro.
We give an exact number after the free practice analysis. Any agency quoting a Columbus budget without looking at your account is guessing.
daily DENTAL & bracesbar is a three-location Columbus practice and the case study is published on this site with their permission, including the reporting window and the figures. Whether they will take a reference call is their decision, not ours, but we are happy to ask.
Paid search moves first — typically live within 14 days, with a meaningful increase in calls inside the first 30 to 60 days. Dental SEO and Google Business Profile work compounds over three to six months.
Yes. Dublin, Westerville, Powell and Hilliard are a different competitive picture from the city core — different budgets, different bidding pressure, and patients willing to travel further. The strategy changes accordingly.
No. We will not run campaigns for two practices bidding against each other in the same catchment. If we already work with a practice in your area, you'll hear it on the first call.
We tell you. The most common finding in a dental account audit is that ads are producing calls and a meaningful share go unanswered. If the diagnosis is a front-desk issue, you'll hear that — including where it means we recommend you don't increase your budget.
Yes, where the practice can genuinely serve those patients. In Columbus that mainly means Spanish and Somali, the latter concentrated on the north and west sides. These markets tend to be lightly contested on paid search, which usually makes them the lowest cost per new patient available in the market.