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A dental group is a collection of local businesses sharing one brand and one budget. The hard part is not running ads, it is knowing which office each patient came from, which locations need more spend, and how to keep every Google Business Profile accurate as the group grows. We build DSO marketing around location-level performance.
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Group-level numbers hide the offices that are struggling and the ones that could grow with more budget. Without location-level tracking, spend drifts toward whichever office shouts loudest.
We report cost per patient and bookings by office, so budget follows performance.
Each location needs its own Google Business Profile, reviews, citations and location page. At ten or twenty offices, keeping that accurate becomes an operational job, not a one-off task.
Profile management, review generation and location pages run as a process, not a project.
A group needs one recognisable brand, but patients choose based on location, hours, insurance and who the dentists are at that office.
Campaigns share a brand framework while each location speaks to its own catchment.
De novo openings and acquisitions need patients from day one, and rebrands put existing rankings at risk if they are handled badly.
We plan launches and migrations so new offices ramp quickly and acquired ones keep their local visibility.
Built on our dental Google Ads, dental SEO and Facebook Ads work, adapted for multi-location groups.
Google Ads structured by office, each with its own budget, geography and reporting.
Profiles, categories, services, photos and reviews managed across every location.
A search-optimised page for each office, with local details that patients actually check.
A single dashboard showing cost per patient, calls and bookings by office and by channel.
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Processes for de novo openings and acquisitions that protect local rankings during the change.
Now open on the north side. Same team, same plans accepted, new office. Booking new patients online in under a minute.
Calls attributed to the right location, with recording for front-desk quality review.
A three-location practice in Columbus with a dormant ad account, rebuilt from scratch with a separate structure for each office. It produced 317 patient leads in its first ten weeks at $19.74 each.
Book Your Free Exam CallRead the full case study →
A cosmetic-led practice paying $83.59 per enquiry. Rebuilt around procedure intent with the wasted search terms cut, cost per enquiry fell to $10.39 while volume rose from 15 to 423.
Book Your Free Exam CallRead the full case study →Thirty minutes to understand your group, goals and gaps. No pitch, just honest diagnosis.
We audit every location's account, rankings and profiles, then deliver a roadmap by office.
Campaigns built per location, tracking installed, reporting ready. Your team stays focused on operations.
Live within fourteen days. Budget moves toward the offices producing patients.
Abdullah took control of our Google and Facebook campaigns, SEO, and website conversion strategy. His attention to detail and constant optimization made a huge difference.
Abdullah led our digital strategy across Google Ads, Facebook Ads, SEO, and website CRO. The campaigns became far more efficient and we started generating significantly more qualified patient enquiries.
Abdullah led our SEO, Google Ads, Facebook Ads, and website CRO strategy, and the difference was clear. Our campaigns became more focused and our website converted better.
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I'm Abdullah Asim. Over ten years building patient pipelines for dental practices, and a firm that takes on a limited number at a time — partly for attention, partly because we will not run ads for two practices competing for the same catchment.
Still have one that isn't here? Ask it on the call — it's thirty minutes and there's no pitch deck.
We work with groups from two or three offices upward. Our daily DENTAL & bracesbar engagement, for example, covers three locations in Columbus with separate campaign structures.
Not necessarily. Many groups keep brand and creative in-house and bring us in for paid search, local SEO and reporting. We fit around what you already have.
We will not run campaigns for two practices competing in the same catchment. With a group, we check every location against our existing clients before starting.
Yes. Location-level reporting is the core of how we work with groups, because group totals hide the offices that need attention.
We also build dental implant marketing, Invisalign marketing, orthodontist marketing, periodontist marketing, and run campaigns in 12 US markets.
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