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Aligner patients are younger, more comparison-driven and more likely to find you on Instagram than on Google. They respond to a monthly price and a free scan, and they drop out fast when the follow-up is slow. We build aligner marketing around that journey instead of treating it like a general dentistry campaign.
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Aligner demand is created as much as it is captured. Many patients have thought about straightening their teeth for years and only act when an ad catches them at the right moment, which makes Meta and Instagram unusually effective.
We pair search for patients already looking with social creative that moves the ones who are still thinking about it.
Aligners are offered by general dentists, orthodontists and online brands, often in the same neighbourhood. Patients compare on price, convenience and trust, in roughly that order.
Positioning has to answer why your practice, not just why aligners.
A free digital scan or smile preview gives patients a low-risk first step and gives the practice a real consult. It usually outperforms a price cut, which attracts shoppers who compare you with the cheapest option.
Monthly payment framing does the rest: people decide on the monthly figure, not the total.
Enquiries rise around the New Year, ahead of wedding season and when tax refunds land. Benefits resetting in January matter too, since many plans include some orthodontic coverage.
We pace budget against those windows rather than spending evenly through quiet months.
Built on our dental Google Ads, dental SEO and Facebook Ads work, adapted for this kind of practice.
Google Ads for active aligner searches, Meta and Instagram for the patients who have not searched yet.
Landing pages built around booking a free scan or consult, with monthly pricing shown up front.
Lead routing and reminders so new enquiries are contacted quickly, because aligner leads go cold within days.
Before-and-after and patient-story creative, refreshed before it fatigues, within Meta's health advertising rules.
Thought about straightening your teeth for years? See your new smile before you start, with a free digital scan this month.
Consults and starts tracked separately, so you can see cost per start rather than cost per form.
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Ad copy and landing pages that follow Align Technology's provider guidelines for using the Invisalign name.
A three-location practice in Columbus with a dormant ad account, rebuilt from scratch. It produced 317 patient leads in its first ten weeks at $19.74 each.
Book Your Free Exam CallRead the full case study →
A cosmetic-led practice paying $83.59 per enquiry. Rebuilt around procedure intent with the wasted search terms cut, cost per enquiry fell to $10.39 while volume rose from 15 to 423.
Book Your Free Exam CallRead the full case study →Thirty minutes to understand your practice, goals and gaps. No pitch, just honest diagnosis.
We audit your account, rankings and competitors, then deliver a roadmap.
Campaigns built, tracking installed, creative ready. You stay focused on patients.
Live within fourteen days. Ongoing optimisation compounds every month.
Abdullah led our digital strategy across Google Ads, Facebook Ads, SEO, and website CRO. The campaigns became far more efficient and we started generating significantly more qualified patient enquiries.
Abdullah took control of our Google and Facebook campaigns, SEO, and website conversion strategy. His attention to detail and constant optimization made a huge difference.
Abdullah led our SEO, Google Ads, Facebook Ads, and website CRO strategy, and the difference was clear. Our campaigns became more focused and our website converted better.
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I'm Abdullah Asim. Over ten years building patient pipelines for dental practices, and a firm that takes on a limited number at a time — partly for attention, partly because we will not run ads for two practices competing for the same catchment.
Still have one that isn't here? Ask it on the call — it's thirty minutes and there's no pitch deck.
Both, for different patients. Google captures people already searching for aligners near them. Meta and Instagram reach people who want straighter teeth but have not started looking. Most practices do best running both with separate budgets.
Providers generally can, within Align Technology's trademark guidelines. The rules depend on your provider status and how the name is used, so we check your specific situation before launching.
The most common causes are slow follow-up, a price shown without a monthly option, and no clear next step after the consult. We look at the whole path from click to start, not just the ads.
Yes. The strategy differs: orthodontists usually compete on expertise and outcomes, general dentists on convenience and an existing patient relationship.
We also build dental implant marketing, orthodontist marketing, periodontist marketing, DSO marketing, and run campaigns in 12 US markets.
Invisalign is a trademark of Align Technology, Inc. Dental Marketing Firm is not affiliated with Align Technology.
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